The convergence of the two mega-trends of "servitization", meaning adding complementary services to products, and "digitalization", meaning the process of using information technology, leads to the provision of services in a new way, known as smart services. It provides the possibility of achieving promising business models. Manufacturing companies that try to provide intelligent services in addition to production, need to plan carefully for their future Value network and define their place in it. Service companies should also expand their Value Creation with new mechanisms in sync with modern technologies such as machine data processing and structures such as digital platforms. Therefore, the complexity of the Value network of a successful smart service business is much higher than that of a traditional manufacturing Value network. Hence, several studies have been conducted and frameworks have been presented for a better understanding of the Value network of businesses, Value Creation of smart services, and digital servitization. In this article, we review these studies and in this way we investigate the framework consisting of 44 Value-creating roles. In the following, to understand how artificial intelligence services affect Value perception, consumer participation, and the performance criteria of companies, we will investigate the framework of digital servitization.

NOWADAY ACCORDING TO THE DIVERSITY OF COMPANIES, ORGANIZATION'S WORKING MISSIONS, WIDE RANGE OF ACTIVITIES AND PROCEDURES RELATED TO THEIR WORK, FINDING A METHOD THAT MEETS ALL THEIR NEEDS AND INTELLECTUAL CAPITAL IS DIFFICULT OR INACCESSIBLE. AT PRESENT, THE MANAGEMENT OF KNOWLEDGE IS ONE OF THE STRATEGIC NEEDS FOR THE INSTITUTIONS, ORGANIZATIONS AND COMPANIES, KNOWLEDGE MANAGEMENT ENSURES LONG-TERM ADVANTAGES FOR ORGANIZATIONS, COMMUNITIES, AND THE USE OF HUMAN CAPITAL, IDEAS AND INFORMATION. KM IS AN APPROACH THAT CAN BE IMPLEMENTED BY THE MANAGEMENT OF ORGANIZATIONS WITH A FLEXIBLE AND COMPETITIVENESS IN THE FUTURE, AHEAD OF THE NEW PRODUCTS AND SERVICES, CONQUER NEW MARKETS AND CREATING NEW MARKETS TO BRING THE KNOWLEDGE OF LOSING CAPITAL AND ALL OF THESE CAN BE SUMMARIZED IN ONE SENTENCE: CREATING Value THROUGH KM.

In our competitive world, organizations are concerned with the growth of their market position. Several factors influence this growth, one of which is the increasing organization capitals. In organizations there are two major categories of capitals: tangible (physical) and intangible (intellectual) capitals. To improve and strengthening the intellectual capital in organizations, Nahapiet and Ghoshal (1998) refer to social capital and they believe that it is formed in the individuals' communications. Due to this characteristics, any changes in the organization that improves the spirit of workgroups and network formation, lead to reinforcement of this capital and thus the promotion of the competitive position of organization in market. This paper argues that changing the approach to the organization from the functional to the process reinforces the social capital.